This removes any worry you might have about what they are consuming and whether it meets your standards of safe viewing. With a Kids profile, a child-friendly design replaces the regular interface on a child's profile, and you get to choose all the videos that your child has access to. A Kids profile takes those parental controls to another level and changes the entire Amazon app interface.
Older versions of Fire TV included parental controls that required you to enter a security code to watch specific types of content, or you could restrict access to the app entirely. This is applied to all the devices from Amazon, like the Amazon Fire tablet that allow you to watch content. With a Kids profile, parents are able to better monitor all the content their child watches using the Amazon app. Instead of letting your children watch whatever they want on your streaming services, the Amazon Fire TV allows you to set up children's profiles to control their viewing.